Allied American
Allied American is a fast-growing firm that provides a wide spectrum of high-quality services to insurance providers across the United States, from claims processing to technology support.
OUR APPROACH
Strategy
We worked closely with Allied American’s leadership to determine the best processes and timeline for efficiently modernizing their brand over just a few short months.
Design
We re-imagined and modernized the Allied American brand, designing clean, modern, reusable visual elements that will be efficiently and consistently applied for years to come across a wide variety of media channels.
Implementation
We put our new brand elements to work in both digital and physical forms, from updated copy succinctly describing business offerings, to exciting new colors, fonts, and photography.
Strategy
We worked closely with Allied American’s leadership to determine the best processes and timeline for efficiently modernizing their brand over just a few short months.
Design
We re-imagined and modernized the Allied American brand, designing clean, modern, reusable visual elements that will be efficiently and consistently applied for years to come across a wide variety of media channels.
Implementation
We put our new brand elements to work in both digital and physical forms, from updated copy succinctly describing business offerings, to exciting new colors, fonts, and photography.
LOGO DESIGN
Modernizing while respecting legacy
We refreshed Allied American’s tried-and-true “three-triangle” logo in a way that made it tighter, cleaner, and more modern. Most importantly, the new logo is more legible across all sizes big and small, in order to be recognized as a national brand across all types of media. As a final touch, we softened the angular corners of the triangles as a nod to the firm’s human touch.
LOGO DESIGN
Modernizing while respecting legacy
We refreshed Allied American’s tried-and-true “three-triangle” logo in a way that made it tighter, cleaner, and more modern. Most importantly, the new logo is more legible across all sizes big and small, in order to be recognized as a national brand across all types of media. As a final touch, we softened the angular corners of the triangles as a nod to the firm’s human touch.
VISUAL IDENTITY & BRAND GUIDELINES
VISUAL IDENTITY & BRAND GUIDELINES
A vibrant new color palette
We took the company’s simple black and red color palette and expanded it with a bolder red, and more nuanced shades of black and white to create multi-layered design experiences. And for attention-grabbing secondary elements, we added a strong electric blue to the mix.
Bold & modern typography
We hand-selected a bold set of sans serif typefaces for the brand, allowing for headers to stand out, and for body content to be easy-to-read on the web across devices, which is particularly important for a company working with insurance claims adjusters out in the field on a daily basis.
Bold & modern typography
We hand-selected a bold set of sans serif typefaces for the brand, allowing for headers to stand out, and for body content to be easy-to-read on the web across devices, which is particularly important for a company working with insurance claims adjusters out in the field on a daily basis.
BRAND COLLATERAL
Bringing the visual identity to life
We worked closely with the company’s leadership to craft simple, clean, and striking marketing materials – including the business cards shown here – for trade shows and working with insurance provider clients and adjusters out in the field.
DIGITAL EXPERIENCE
Telling a digital story
We completely re-designed the Allied American website experience, from content, copy, and information architecture, to the nuances of UX, UI, and important data collection user flows.
DIGITAL EXPERIENCE
Telling a digital story
We completely re-designed the Allied American website experience, from content, copy, and information architecture, to the nuances of UX, UI, and important data collection user flows.
Fully mobile-responsive design
For a company with such a wide variety of partners, clients, and stakeholders out in the field every day, it’s absolutely essential that key information is presented clearly across all types and sizes of devices, from mobile to tablet to desktop. With that in mind, mobile-responsiveness was the #1 design priority in our digital work with Allied American.
CLIENT TESTIMONIAL
SEE MORE WORK
Human Results
Human Results brings talent optimization to life in startup and corporate organizations by aligning people strategy to business strategy, based in methodologies and extensive experience at global blue-chip companies including Google, Johnson & Johnson, Eli Lilly, and Accenture.
Novasec
Novasec is bringing renewable energy investing into the 21st century by developing finance platforms and the issuance of digital securities to accredited global investors via secure blockchain technology.
Fabrika
Fabrika is a cutting-edge development studio focused on building digital solutions for startups and established brands. Founded in 2015 and boasting ever-growing design and development teams across the US and Europe, their mission is building great digital products that gain market traction.